![]() Back in the day, the Greeks used the Fibonacci Sequence to form a visual pattern to aid their designs. Without going into too much detail, this sequence is the sum of the two numbers before it. The easiest way to demonstrate this is by using the Fibonacci Sequence. ![]() Illustration using the golden ratio, by Vladanland The Golden Ratio is the number used when two quantities are divided in a way that their ratio is the same as the ratio of their sum to the larger one of the two quantities. Cool, huh?Īlthough art and design are often led by instinct and creativity, the Golden Ratio uses mathematics to transform your image-making, layout, typography and much more. Otherwise known as The Golden Section, Golden Mean, or the Greek letter ‘phi’, the Golden Ratio is a very handy number that helps you create beautiful, perfectly balanced designs that are aesthetically satisfying on a deep cerebral level. Have you ever secretly wondered, ‘What’s so great about the Mona Lisa?’ The answer is the Golden Ratio. Mona Lisa Golden Ratio via Simply.Science But luckily there is an age-old number that can help aid your designs into scientifically-proven beauty: the Golden Ratio. One person’s trash can be another’s masterpiece. Here are a few well-designed websites with the golden ratio template overlaid on them to see exactly how it relates to the individual designs.Art and design is infamously subjective. ![]() It helps create balance and scale, even when not wholly intentional. What the golden ratio does is cue you into to focal areas where the user is likely to focus and look based on nature. So what matters is that you understand and acknowledge it in an effort to create the best and most usable design possible. This theory exists whether you apply it intentionally or not. It’s one more tool to help you create something that establishes the right emotional and visual tone with users. So why does the golden ratio really matter to designers? Why Does the Golden Ratio Matter in Design? The example above includes a template that you can download and try. Use the ratio to create lasting elements such as icons or logos: Having a lasting element with a strong harmony can create the structure for ongoing projects.Use smaller squares of unit 1, 2 or 3 to define gutters and content spacing” based on golden rectangles. ![]() Prototypr.io has this advice: “Use larger squares like unit 8 and 13 to define layouts.
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